CRM 101

Hey data enthusiasts, buckle up for a deep dive into the intricate world of Braze! In this article, we're bringing you the lowdown on data types – the unsung heroes that can transform your Braze game. At SCHMACK, where Braze know-how is second nature (reach out if you're navigating the Braze terrain!), we've curated insights to help you unravel the nuances of data types in Braze.

From decoding the significance of boolean, timestamp, to string types, we've got your back with all the essential knowledge you need to wield the power of data in Braze. Ready to harness the potential of these data types and supercharge your Braze strategy? Let's dive in and make your data-driven journey truly spectacular! 🚀

Custom Attributes

Instrumental in audience segmentation and communications

• The diverse range of data types (boolean, timestamp, string, etc.) opens up endless possibilities for utilisation

• Nested Custom Attributes, akin to custom event properties, are accessible for on-demand use in communications

• Creation avenues include SDK during user profile creation, API from clients on the environment, and direct implementation in Braze via webhooks or the "user update" step

• Regular updates, such as daily data streams from a customer data platform, prompt the critical question: "Are they up to date and accurate?"

Example

• Picture this – you own a fleet of pizza joints, and Braze is your email maestro. Running a sizzling discount on pepperoni pizzas? 

• Utilise Custom Attributes to tailor messages based on your customers' favourite toppings. IF it's pepperoni, serve them a special discount on their favourite topping; FOR everyone else, entice them with a new pizza adventure at a discounted price!

Default Attributes

• Inclusive of out-of-the-box elements like first_name, email, subscription status, phone, and language

• Enjoy the same flexibility as custom attributes, commonly used for language, country-based segmentation, or dynamic content adjustments in emails

Example

• In your pizza empire, leverage Default Attributes to add a dash of personalization. A popular move? 

• Tossing a user's first name into the subject line – like a personalised invitation to a pizza party: "{{first_name}}, we’ve got pizza discounts just for you”

Custom Events

• (Outside of triggering campaigns) Primarily employed in segments and audience building rather than within communications

• Effective for targeting users who have or haven't performed specific events, optionally within a timeframe or frequency

• Properties within custom events are tailor-made for liquid logic and communications triggered by user-performed events

• Creation and triggering methods include Braze SDK integration, API usage from the client's environment, and direct implementation in Braze through webhooks

Example

• Imagine rekindling interest in users who haven't ordered lately

• Target those who last performed the "order completed" custom event more than 30 days ago and bring them back to your pizza haven. Braze lets you script this comeback strategy seamlessly ✨

Summary

And there you have it, data maestros! We've peeled back the layers on Braze's data types, equipping you with the know-how to navigate and leverage them for maximum impact. At SCHMACK, we're always here to assist you in your Braze endeavours – feel free to drop us a line if you ever need a guiding hand through the data-rich landscapes.

As you venture forth armed with the insights into boolean, timestamp, string, and more, may your campaigns become finely tuned orchestrations of precision. The data-driven journey doesn't end here – it's an ongoing evolution. Ready to transform your Braze strategy into a data spectacle? Keep innovating, keep experimenting, and watch your data narratives unfold in ways you never imagined. Until next time, happy Braze optimising!