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Mixpanel is a leading product analytics platform designed to help businesses understand how users interact with their products. By providing in-depth analytics and actionable insights, Mixpanel enables companies to improve user engagement and optimise product performance.
Product analytics: Gain deep insights into user behaviour and product performance.
User segmentation: Segment users based on behaviours and characteristics.
Funnel analysis: Analyse user journeys and conversion rates.
Cohort analysis: Group users to understand retention and engagement patterns.
Real-time data: Access real-time data for immediate insights.
Custom reports: Create customised reports to track specific metrics.
A/B Testing: Test and iterate product features to enhance user experience.
Mixpanel's platform supports real-time data access, provides comprehensive analytics, and integrates with various other tools and services. Additionally, it offers advanced segmentation and cohort analysis to uncover user patterns and optimise product features. This platform enables businesses to deliver better user experiences and drive product growth.
SCHMACK's vision and Mixpanel's mission to provide in-depth product analytics are perfectly complementary. Through our strategic partnership with Mixpanel, we integrate their advanced analytics platform into our all-in-one CRM and CX solution. This collaboration enhances our capabilities in CRM, customer experience, activation, retention, and cross-sell strategies. By leveraging Mixpanel’s insights, we enable our clients to understand and optimise user interactions across their digital products.
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