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Iterable is a marketing automation and customer engagement platform equipped to businesses in creating personalised and targeted marketing campaigns across various channels. With a focus on multi-channel campaigns, Iterable offers features for email marketing, mobile push notifications, and SMS. The platform emphasises personalisation, enabling businesses to tailor messages based on individual customer preferences and behaviours. Iterable also supports automation workflows, allowing for the setup of automated marketing processes for timely and relevant customer communication.
Multi-channel campaigns: Create and manage marketing campaigns across email, mobile push notifications, and SMS.
Personalisation: Deliver tailored messages based on individual customer preferences and behaviours.
Automation workflows: Set up automated marketing processes for timely and relevant communications.
Customer segmentation: Use detailed segmentation to target specific audience groups.
Real-time data processing: Ensure timely and relevant communications with real-time data.
Analytics and reporting: Gain insights through comprehensive analytics and reporting.
A/B Testing: Optimise your messaging strategies with A/B testing capabilities.
Designed for businesses seeking to optimise their marketing strategies, Iterable's platform supports multi-channel engagement, provides real-time data processing, and delivers advanced personalization. Additionally, it offers robust automation workflows and customer segmentation to enhance the effectiveness of marketing campaigns. This platform empowers businesses to deliver relevant, cross-channel experiences at scale.
Iterable’s mission to empower growth marketers aligns perfectly with our vision at SCHMACK. Through our strategic partnership with Iterable, we integrate their powerful marketing platform into our all-in-one CRM and CX solution. This collaboration enhances our capabilities in CRM, customer experience, activation, retention, and cross-sell strategies. Together, we provide a comprehensive solution that enables our clients to create, execute, and optimise personalised and data-driven campaigns across multiple channels.
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