Transportation

MTRX
MTRX

Increasing loyalty through effective rebranding

Summary

After being acquired by VR Group, MTRX rebranded to align with the global VR brand approach. Revamping their email strategy to boost brand identity and ensuring a seamless transition to the new brand were key priorities; all whilst prioritising the retention of their existing customers.

11

Redesigned Flows

62.3%

Increase in Attributed Conversion

The Challenges

Following the acquisition, the new VR branding needed to be reflected across all messaging channels, including updated email templates. The goal was to ensure a seamless transition for existing customers, expand appeal to a broader audience, maintain customer loyalty, and optimise conversion rates through effective communication.

The Solutions

In response to VR needs, SCHMACK implemented the following solutions.


  • Email Redesign: New email templates were developed incorporating VR's branding.

  • Design Library: A design library was developed to maintain consistency and provide a reference for future email campaigns, ensuring the brand’s voice and style remained uniform.

  • Live Email Journeys: Comprehensive mapping of live email journeys was conducted to optimise the customer experience and enhance engagement, tailored to both retaining existing customers and attracting new ones.

  • Journey Redesign: We designed specialised loyalty Journeys to reflect VR’s new branding across different customer tiers, ensuring that each touchpoint in the customer journey reinforced VR's brand identity.

The Conclusions

The transition from MTRX to VR was highly successful, as evidenced by the following key performance improvements after the transition:


  • Click Rate: Significant increase of 38.6%, reaching 5.7%.

  • Conversion Rate: Attributed conversions surged by 62.3%, reflecting the effectiveness of the new email strategy in driving customer actions.


The successful redesign improved customer loyalty and engagement, driving higher conversions and better deliverability for VR's brand. Schmack's strategic email redesign and customer journey optimization facilitated VR's smooth transition from MTRX.

Transportation

MTRX

Increasing loyalty through effective rebranding

Summary

After being acquired by VR Group, MTRX rebranded to align with the global VR brand approach. Revamping their email strategy to boost brand identity and ensuring a seamless transition to the new brand were key priorities; all whilst prioritising the retention of their existing customers.

11

Redesigned Flows

62.3%

Increase in Attributed Conversion

The Challenges

Following the acquisition, the new VR branding needed to be reflected across all messaging channels, including updated email templates. The goal was to ensure a seamless transition for existing customers, expand appeal to a broader audience, maintain customer loyalty, and optimise conversion rates through effective communication.

The Solutions

In response to VR needs, SCHMACK implemented the following solutions.


  • Email Redesign: New email templates were developed incorporating VR's branding.

  • Design Library: A design library was developed to maintain consistency and provide a reference for future email campaigns, ensuring the brand’s voice and style remained uniform.

  • Live Email Journeys: Comprehensive mapping of live email journeys was conducted to optimise the customer experience and enhance engagement, tailored to both retaining existing customers and attracting new ones.

  • Journey Redesign: We designed specialised loyalty Journeys to reflect VR’s new branding across different customer tiers, ensuring that each touchpoint in the customer journey reinforced VR's brand identity.

The Conclusions

The transition from MTRX to VR was highly successful, as evidenced by the following key performance improvements after the transition:


  • Click Rate: Significant increase of 38.6%, reaching 5.7%.

  • Conversion Rate: Attributed conversions surged by 62.3%, reflecting the effectiveness of the new email strategy in driving customer actions.


The successful redesign improved customer loyalty and engagement, driving higher conversions and better deliverability for VR's brand. Schmack's strategic email redesign and customer journey optimization facilitated VR's smooth transition from MTRX.

Transportation

MTRX

Increasing loyalty through effective rebranding

Summary

After being acquired by VR Group, MTRX rebranded to align with the global VR brand approach. Revamping their email strategy to boost brand identity and ensuring a seamless transition to the new brand were key priorities; all whilst prioritising the retention of their existing customers.

11

Redesigned Flows

62.3%

Increase in Attributed Conversion

The Challenges

Following the acquisition, the new VR branding needed to be reflected across all messaging channels, including updated email templates. The goal was to ensure a seamless transition for existing customers, expand appeal to a broader audience, maintain customer loyalty, and optimise conversion rates through effective communication.

The Solutions

In response to VR needs, SCHMACK implemented the following solutions.


  • Email Redesign: New email templates were developed incorporating VR's branding.

  • Design Library: A design library was developed to maintain consistency and provide a reference for future email campaigns, ensuring the brand’s voice and style remained uniform.

  • Live Email Journeys: Comprehensive mapping of live email journeys was conducted to optimise the customer experience and enhance engagement, tailored to both retaining existing customers and attracting new ones.

  • Journey Redesign: We designed specialised loyalty Journeys to reflect VR’s new branding across different customer tiers, ensuring that each touchpoint in the customer journey reinforced VR's brand identity.

The Conclusions

The transition from MTRX to VR was highly successful, as evidenced by the following key performance improvements after the transition:


  • Click Rate: Significant increase of 38.6%, reaching 5.7%.

  • Conversion Rate: Attributed conversions surged by 62.3%, reflecting the effectiveness of the new email strategy in driving customer actions.


The successful redesign improved customer loyalty and engagement, driving higher conversions and better deliverability for VR's brand. Schmack's strategic email redesign and customer journey optimization facilitated VR's smooth transition from MTRX.

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SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

SCH AB © 2024

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SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

SCH AB © 2024

Social

Instagram

LinkedIn

Tiktok

Data

Privacy Policy

Careers

SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

SCH AB © 2024

Social

Instagram

LinkedIn

Tiktok

Data

Privacy Policy

Careers

SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

Social

Instagram

LinkedIn

Tiktok

Data

Privacy Policy

Careers

SCH AB © 2024