Podcast

Enhancing creator relationship

Summary

SCHMACK partnered with Podimo to elevate their CRM strategy through Braze, focusing on strengthening relationships with podcast creators. By implementing an engaging, data-driven performance report, SCHMACK helped Podimo enhance creator loyalty and retention, significantly improving creator relationships and overall satisfaction.

10.7%

Click to Open

98.4%

Unique Open Rate

The Challenges

Podimo lacked a regular communication channel with their podcast creators, leaving creators without visibility into their monthly performance. This gap was particularly challenging given the need to drive engagement and loyalty to Podimo in a competitive digital podcast space. Although performance data could be shared manually with each creator, this approach was inconsistent and time-consuming, often leading to presentation challenges and a significant drain on internal resources. As a result, we identified an opportunity to streamline communication, enhance data clarity, and build stronger relationships with their creators.

The Solutions

To address Podimo’s need for a stronger creator connection, SCHMACK designed a custom monthly report email for podcast creators, delivering key performance insights in an engaging and interactive format. This solution featured:


Personalised Data Overview

Each email provided creators with a comprehensive view of their performance metrics, including relevant data points and month-over-month changes.


Interactive Graphs

Embedded interactive graphs allowed creators to visualise trends in their audience engagement and growth directly within the email, making complex data more accessible and impactful.


Partner Manager Insights

To add a personal touch, each email included individual comments from the creator’s partner manager, offering valuable context on performance and growth areas.


Tailored Email Template

The entire experience was built on a fully customided email template, designed to align with Podimo’s branding and provide a seamless, intuitive experience for creators.


Through this tailored approach, Podimo not only empowered creators with actionable insights but also deepened engagement and loyalty within the creator community, building a foundation for long-term partnership and brand advocacy.

The Conclusions

With SCHMACK’s tailored CRM solution, Podimo established a seamless, data-driven communication channel with their creators, offering valuable insights in a personalised, visually engaging format. This monthly report not only strengthened creator loyalty and engagement but also positioned Podimo as a trusted partner invested in creators’ growth. By streamlining performance updates, Podimo can now build deeper, more meaningful relationships, setting the stage for sustained success in a competitive digital landscape.

Podcast

Enhancing creator relationship

Summary

SCHMACK partnered with Podimo to elevate their CRM strategy through Braze, focusing on strengthening relationships with podcast creators. By implementing an engaging, data-driven performance report, SCHMACK helped Podimo enhance creator loyalty and retention, significantly improving creator relationships and overall satisfaction.

10.7%

Click to Open

98.4%

Unique Open Rate

The Challenges

Podimo lacked a regular communication channel with their podcast creators, leaving creators without visibility into their monthly performance. This gap was particularly challenging given the need to drive engagement and loyalty to Podimo in a competitive digital podcast space. Although performance data could be shared manually with each creator, this approach was inconsistent and time-consuming, often leading to presentation challenges and a significant drain on internal resources. As a result, we identified an opportunity to streamline communication, enhance data clarity, and build stronger relationships with their creators.

The Solutions

To address Podimo’s need for a stronger creator connection, SCHMACK designed a custom monthly report email for podcast creators, delivering key performance insights in an engaging and interactive format. This solution featured:


Personalised Data Overview

Each email provided creators with a comprehensive view of their performance metrics, including relevant data points and month-over-month changes.


Interactive Graphs

Embedded interactive graphs allowed creators to visualise trends in their audience engagement and growth directly within the email, making complex data more accessible and impactful.


Partner Manager Insights

To add a personal touch, each email included individual comments from the creator’s partner manager, offering valuable context on performance and growth areas.


Tailored Email Template

The entire experience was built on a fully customided email template, designed to align with Podimo’s branding and provide a seamless, intuitive experience for creators.


Through this tailored approach, Podimo not only empowered creators with actionable insights but also deepened engagement and loyalty within the creator community, building a foundation for long-term partnership and brand advocacy.

The Conclusions

With SCHMACK’s tailored CRM solution, Podimo established a seamless, data-driven communication channel with their creators, offering valuable insights in a personalised, visually engaging format. This monthly report not only strengthened creator loyalty and engagement but also positioned Podimo as a trusted partner invested in creators’ growth. By streamlining performance updates, Podimo can now build deeper, more meaningful relationships, setting the stage for sustained success in a competitive digital landscape.

Podcast

Enhancing creator relationship

Summary

SCHMACK partnered with Podimo to elevate their CRM strategy through Braze, focusing on strengthening relationships with podcast creators. By implementing an engaging, data-driven performance report, SCHMACK helped Podimo enhance creator loyalty and retention, significantly improving creator relationships and overall satisfaction.

10.7%

Click to Open

98.4%

Unique Open Rate

The Challenges

Podimo lacked a regular communication channel with their podcast creators, leaving creators without visibility into their monthly performance. This gap was particularly challenging given the need to drive engagement and loyalty to Podimo in a competitive digital podcast space. Although performance data could be shared manually with each creator, this approach was inconsistent and time-consuming, often leading to presentation challenges and a significant drain on internal resources. As a result, we identified an opportunity to streamline communication, enhance data clarity, and build stronger relationships with their creators.

The Solutions

To address Podimo’s need for a stronger creator connection, SCHMACK designed a custom monthly report email for podcast creators, delivering key performance insights in an engaging and interactive format. This solution featured:


Personalised Data Overview

Each email provided creators with a comprehensive view of their performance metrics, including relevant data points and month-over-month changes.


Interactive Graphs

Embedded interactive graphs allowed creators to visualise trends in their audience engagement and growth directly within the email, making complex data more accessible and impactful.


Partner Manager Insights

To add a personal touch, each email included individual comments from the creator’s partner manager, offering valuable context on performance and growth areas.


Tailored Email Template

The entire experience was built on a fully customided email template, designed to align with Podimo’s branding and provide a seamless, intuitive experience for creators.


Through this tailored approach, Podimo not only empowered creators with actionable insights but also deepened engagement and loyalty within the creator community, building a foundation for long-term partnership and brand advocacy.

The Conclusions

With SCHMACK’s tailored CRM solution, Podimo established a seamless, data-driven communication channel with their creators, offering valuable insights in a personalised, visually engaging format. This monthly report not only strengthened creator loyalty and engagement but also positioned Podimo as a trusted partner invested in creators’ growth. By streamlining performance updates, Podimo can now build deeper, more meaningful relationships, setting the stage for sustained success in a competitive digital landscape.

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SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

SCH AB © 2024

*Starred fields are required

SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

SCH AB © 2024

*Starred fields are required

SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

SCH AB © 2024

*Starred fields are required

SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

SCH AB © 2024

*Starred fields are required