Environmental Services

LITTA
LITTA

Enhancing branding and optimised production of the Email channel

Summary

LITTA encountered a range of challenges from email design to disorganised customer journeys and limited touchpoints. We provided a visual makeover, simplified campaign creation process, built innovative connected content solutions and transforming scattered one-off email sends into sophisticated lifecycle journeys. This saved significant time in campaign production, offered a better customer experience and helped LITTA stand out in a competitive market.

30

A/B Tests

50+

Emails Redesigned

The Challenges

LITTA, the UK's fastest-growing waste removal company, is revolutionising waste removal nationwide. Their on-demand service allows customers to book same-day waste collections effortlessly directly from their website or app. 


However, when it came to email marketing, LITTA faced significant hurdles. They needed to overhaul their email design, simplify the creation process, leverage the Braze platform to serve innovate content and transition from scattered one-off sends to cohesive lifecycle journeys. Additionally, they grappled with email mix-ups, complicating their communication efforts. Ultimately, they aimed to craft email content that not only instilled trust but also highlighted their unique selling points to drive more bookings.

The Solutions

Our collaboration with LITTA resulted in tailored solutions:


  • Overhauled email design: Introduced a new drag-and-drop template with versatile content blocks for enhanced usability.

  • Streamlined campaign structure: Migrated multiple campaigns into two canvases, providing a scalable platform for lifecycle journey expansion.

  • Personalised touchpoints: Built email content blocks to surface real-time Trustpilot reviews and 12-month collection stats in a user's local area to improve social proofing.

  • Prevented email clashes: Implemented complex logic to ensure seamless communication flow and targeted users with high booking urgency.

  • Real-time lead integration: Established a direct connection between Braze and Slack to provide real-time alerts of high urgency customers for the Sales team to prioritise personalised case handling

The Conclusions

Our collaborative efforts with LITTA provided remarkable outcomes:


  • Enhanced email design improved visual appeal and user-friendliness, elevating engagement.

  • Streamlined campaign structure facilitated efficient lifecycle journey implementation, enhancing scalability.

  • Personalised touchpoints increased relevance and impact of communications, leading to improved customer engagement.

  • Prevention of email clashes ensured a consistent communication flow, enhancing the overall user experience.

  • Real-time lead integration empowered the Sales team for direct outreach, contributing to increased conversion rates.


In conclusion, our strategic solutions not only addressed LITTA's initial challenges but also ushered in a significant enhancement of their email marketing strategy, translating into better engagement, streamlined operations, and increased conversions.

Environmental Services

LITTA

Enhancing branding and optimised production of the Email channel

Summary

LITTA encountered a range of challenges from email design to disorganised customer journeys and limited touchpoints. We provided a visual makeover, simplified campaign creation process, built innovative connected content solutions and transforming scattered one-off email sends into sophisticated lifecycle journeys. This saved significant time in campaign production, offered a better customer experience and helped LITTA stand out in a competitive market.

30

A/B Tests

50+

Emails Redesigned

The Challenges

LITTA, the UK's fastest-growing waste removal company, is revolutionising waste removal nationwide. Their on-demand service allows customers to book same-day waste collections effortlessly directly from their website or app. 


However, when it came to email marketing, LITTA faced significant hurdles. They needed to overhaul their email design, simplify the creation process, leverage the Braze platform to serve innovate content and transition from scattered one-off sends to cohesive lifecycle journeys. Additionally, they grappled with email mix-ups, complicating their communication efforts. Ultimately, they aimed to craft email content that not only instilled trust but also highlighted their unique selling points to drive more bookings.

The Solutions

Our collaboration with LITTA resulted in tailored solutions:


  • Overhauled email design: Introduced a new drag-and-drop template with versatile content blocks for enhanced usability.

  • Streamlined campaign structure: Migrated multiple campaigns into two canvases, providing a scalable platform for lifecycle journey expansion.

  • Personalised touchpoints: Built email content blocks to surface real-time Trustpilot reviews and 12-month collection stats in a user's local area to improve social proofing.

  • Prevented email clashes: Implemented complex logic to ensure seamless communication flow and targeted users with high booking urgency.

  • Real-time lead integration: Established a direct connection between Braze and Slack to provide real-time alerts of high urgency customers for the Sales team to prioritise personalised case handling

The Conclusions

Our collaborative efforts with LITTA provided remarkable outcomes:


  • Enhanced email design improved visual appeal and user-friendliness, elevating engagement.

  • Streamlined campaign structure facilitated efficient lifecycle journey implementation, enhancing scalability.

  • Personalised touchpoints increased relevance and impact of communications, leading to improved customer engagement.

  • Prevention of email clashes ensured a consistent communication flow, enhancing the overall user experience.

  • Real-time lead integration empowered the Sales team for direct outreach, contributing to increased conversion rates.


In conclusion, our strategic solutions not only addressed LITTA's initial challenges but also ushered in a significant enhancement of their email marketing strategy, translating into better engagement, streamlined operations, and increased conversions.

Environmental Services

LITTA

Enhancing branding and optimised production of the Email channel

Summary

LITTA encountered a range of challenges from email design to disorganised customer journeys and limited touchpoints. We provided a visual makeover, simplified campaign creation process, built innovative connected content solutions and transforming scattered one-off email sends into sophisticated lifecycle journeys. This saved significant time in campaign production, offered a better customer experience and helped LITTA stand out in a competitive market.

30

A/B Tests

50+

Emails Redesigned

The Challenges

LITTA, the UK's fastest-growing waste removal company, is revolutionising waste removal nationwide. Their on-demand service allows customers to book same-day waste collections effortlessly directly from their website or app. 


However, when it came to email marketing, LITTA faced significant hurdles. They needed to overhaul their email design, simplify the creation process, leverage the Braze platform to serve innovate content and transition from scattered one-off sends to cohesive lifecycle journeys. Additionally, they grappled with email mix-ups, complicating their communication efforts. Ultimately, they aimed to craft email content that not only instilled trust but also highlighted their unique selling points to drive more bookings.

The Solutions

Our collaboration with LITTA resulted in tailored solutions:


  • Overhauled email design: Introduced a new drag-and-drop template with versatile content blocks for enhanced usability.

  • Streamlined campaign structure: Migrated multiple campaigns into two canvases, providing a scalable platform for lifecycle journey expansion.

  • Personalised touchpoints: Built email content blocks to surface real-time Trustpilot reviews and 12-month collection stats in a user's local area to improve social proofing.

  • Prevented email clashes: Implemented complex logic to ensure seamless communication flow and targeted users with high booking urgency.

  • Real-time lead integration: Established a direct connection between Braze and Slack to provide real-time alerts of high urgency customers for the Sales team to prioritise personalised case handling

The Conclusions

Our collaborative efforts with LITTA provided remarkable outcomes:


  • Enhanced email design improved visual appeal and user-friendliness, elevating engagement.

  • Streamlined campaign structure facilitated efficient lifecycle journey implementation, enhancing scalability.

  • Personalised touchpoints increased relevance and impact of communications, leading to improved customer engagement.

  • Prevention of email clashes ensured a consistent communication flow, enhancing the overall user experience.

  • Real-time lead integration empowered the Sales team for direct outreach, contributing to increased conversion rates.


In conclusion, our strategic solutions not only addressed LITTA's initial challenges but also ushered in a significant enhancement of their email marketing strategy, translating into better engagement, streamlined operations, and increased conversions.

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SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

SCH AB © 2024

Social

Instagram

LinkedIn

Tiktok

Data

Privacy Policy

Careers

*Starred fields are required

SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

SCH AB © 2024

Social

Instagram

LinkedIn

Tiktok

Data

Privacy Policy

Careers

*Starred fields are required

SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

Social

Instagram

LinkedIn

Tiktok

Data

Privacy Policy

Careers

SCH AB © 2024

*Starred fields are required