Fintech

Klarna
Klarna

Pushing Klarna's email design to a new creative height

Summary

At Klarna's request, we produced 10 new email designs, vastly different from Klarna's core templates but still remaining on brand: 5 for Non-Merchant and 5 with Merchant’s content. The emails needed to ensure customers chose Klarna again. Sooner rather than later. By leveraging our refreshed designs, Klarna were able to stand out in a competitive market.

1.5

Weeks

10

Email designs

The Challenges

Established in Stockholm in 2005, Klarna has been dedicated to simplifying online shopping worldwide. With years of innovation, Klarna remains committed to making payments secure, seamless, and convenient.


Despite Klarna's success, optimising email engagement posed a challenge. Existing email communications struggled to capture attention and drive meaningful engagement. Recognising the need for improvement, Klarna sought us out to help enhance their email marketing strategies to better connect with their audience.

The Solutions

Understanding that users spend less than a few seconds on a brand email, we collaborated with Klarna to craft compelling designs aimed at captivating their audience quickly. 


Leveraging engaging visuals, concise messaging, and user-centric design principles, our goal was to maximise Klarna's impact within this brief timeframe. 


The collaboration resulted in:


  • 10 innovative designs:

    • 5 for Non-Merchant

    • 5 with Merchant's content


Each tailored to inspire customers to choose Klarna again swiftly. These designs addressed Klarna's challenge by providing visually appealing and engaging email communications.

The Conclusions

The partnership with Klarna yielded transformative outcomes:


  • Production of 10 distinct designs that significantly enhanced Klarna's email engagement strategies.

  • Strategic designs that effectively captured attention and drove engagement, aligning with Klarna's goal of inspiring action.

  • Implementation of engaging visuals, concise messaging, and user-centric design principles to optimise Klarna's impact on email recipients.


Through collaborative efforts, Klarna achieved a significant enhancement in their email engagement strategies. 


By focusing on captivating designs and user-centric approaches, Klarna strengthened its connection with its audience, driving meaningful engagement and inspiring action. This marks a significant milestone in Klarna's journey towards revolutionising online shopping experiences through innovative email communications.

Fintech

Klarna

Pushing Klarna's email design to a new creative height

Summary

At Klarna's request, we produced 10 new email designs, vastly different from Klarna's core templates but still remaining on brand: 5 for Non-Merchant and 5 with Merchant’s content. The emails needed to ensure customers chose Klarna again. Sooner rather than later. By leveraging our refreshed designs, Klarna were able to stand out in a competitive market.

1.5

Weeks

10

Email designs

The Challenges

Established in Stockholm in 2005, Klarna has been dedicated to simplifying online shopping worldwide. With years of innovation, Klarna remains committed to making payments secure, seamless, and convenient.


Despite Klarna's success, optimising email engagement posed a challenge. Existing email communications struggled to capture attention and drive meaningful engagement. Recognising the need for improvement, Klarna sought us out to help enhance their email marketing strategies to better connect with their audience.

The Solutions

Understanding that users spend less than a few seconds on a brand email, we collaborated with Klarna to craft compelling designs aimed at captivating their audience quickly. 


Leveraging engaging visuals, concise messaging, and user-centric design principles, our goal was to maximise Klarna's impact within this brief timeframe. 


The collaboration resulted in:


  • 10 innovative designs:

    • 5 for Non-Merchant

    • 5 with Merchant's content


Each tailored to inspire customers to choose Klarna again swiftly. These designs addressed Klarna's challenge by providing visually appealing and engaging email communications.

The Conclusions

The partnership with Klarna yielded transformative outcomes:


  • Production of 10 distinct designs that significantly enhanced Klarna's email engagement strategies.

  • Strategic designs that effectively captured attention and drove engagement, aligning with Klarna's goal of inspiring action.

  • Implementation of engaging visuals, concise messaging, and user-centric design principles to optimise Klarna's impact on email recipients.


Through collaborative efforts, Klarna achieved a significant enhancement in their email engagement strategies. 


By focusing on captivating designs and user-centric approaches, Klarna strengthened its connection with its audience, driving meaningful engagement and inspiring action. This marks a significant milestone in Klarna's journey towards revolutionising online shopping experiences through innovative email communications.

Fintech

Klarna

Pushing Klarna's email design to a new creative height

Summary

At Klarna's request, we produced 10 new email designs, vastly different from Klarna's core templates but still remaining on brand: 5 for Non-Merchant and 5 with Merchant’s content. The emails needed to ensure customers chose Klarna again. Sooner rather than later. By leveraging our refreshed designs, Klarna were able to stand out in a competitive market.

1.5

Weeks

10

Email designs

The Challenges

Established in Stockholm in 2005, Klarna has been dedicated to simplifying online shopping worldwide. With years of innovation, Klarna remains committed to making payments secure, seamless, and convenient.


Despite Klarna's success, optimising email engagement posed a challenge. Existing email communications struggled to capture attention and drive meaningful engagement. Recognising the need for improvement, Klarna sought us out to help enhance their email marketing strategies to better connect with their audience.

The Solutions

Understanding that users spend less than a few seconds on a brand email, we collaborated with Klarna to craft compelling designs aimed at captivating their audience quickly. 


Leveraging engaging visuals, concise messaging, and user-centric design principles, our goal was to maximise Klarna's impact within this brief timeframe. 


The collaboration resulted in:


  • 10 innovative designs:

    • 5 for Non-Merchant

    • 5 with Merchant's content


Each tailored to inspire customers to choose Klarna again swiftly. These designs addressed Klarna's challenge by providing visually appealing and engaging email communications.

The Conclusions

The partnership with Klarna yielded transformative outcomes:


  • Production of 10 distinct designs that significantly enhanced Klarna's email engagement strategies.

  • Strategic designs that effectively captured attention and drove engagement, aligning with Klarna's goal of inspiring action.

  • Implementation of engaging visuals, concise messaging, and user-centric design principles to optimise Klarna's impact on email recipients.


Through collaborative efforts, Klarna achieved a significant enhancement in their email engagement strategies. 


By focusing on captivating designs and user-centric approaches, Klarna strengthened its connection with its audience, driving meaningful engagement and inspiring action. This marks a significant milestone in Klarna's journey towards revolutionising online shopping experiences through innovative email communications.

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SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

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75008, Paris

SCH AB © 2024

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SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

SCH AB © 2024

Social

Instagram

LinkedIn

Tiktok

Data

Privacy Policy

Careers

*Starred fields are required

SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

SCH AB © 2024

Social

Instagram

LinkedIn

Tiktok

Data

Privacy Policy

Careers

*Starred fields are required

SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

Social

Instagram

LinkedIn

Tiktok

Data

Privacy Policy

Careers

SCH AB © 2024

*Starred fields are required